BlogsAre You Communicating Value to Your Employees?

November 1, 2017, by John Welches

When you ask employees what they value, you may end up getting numerous answers. Respect, fair pay and autonomy are usually three of the most popular responses. In other words, employees want to feel valued in some way, whether it’s financially or emotionally. How you address your employees’ needs is what’s important in building a strong company culture. Continue reading to find out if you’re communicating value to your employees.

How to Communicate Value
Your goal as an employer should be to communicate value to employees and make them feel important to the company’s success. This will help you build a stronger company culture and may even help you design the ideal benefits package that lets your employees know that they truly are valued parts of the team.

Employee Empowerment
Feeling a lack of empowerment is a major reason employees quit. In fact, it accounts for 31% of employee resignations, according to Centennial’s research. When employees feel important and know their value to the company, it leads to more confidence, increased productivity and improved company culture.

Many employees want a chance to prove themselves. Ideally, employees will learn from their successes and failures as they develop their own professional skills. It’s important as an employer to regularly review your operational policies. If there is room for some employee autonomy, give your front-line employees some more decision-making abilities. Empower them to make a positive difference in the company and you just might be impressed with the results.

Benefits That Show Value
Another way to communicate value is through the benefits and perks you offer. Young employees may value educational opportunities and help with student loan repayment. New parents may appreciate a work-share program. Older employees may want better retirement savings systems built into their benefits. Take the time to understand what means most to your employees and customize your benefits package to their needs.

Even day-to-day employee perks and rewards show how you value them. Company-sponsored lunches, birthday parties, bonuses, retail discount cards, on-site dry cleaning pick-up, childcare, gym memberships and other little rewards will definitely resonate well within the employee circle and keep them motivated.

Look for ways to create a happier workforce and communicate value to each and every one of your employees. The result will be a better company culture and a better company overall.

Cultivate a Successful Company Culture: 7 Tips to Help You Break Ground
To learn more about how you can cultivate a successful company culture, download a free copy of our white paper, Cultivate a Successful Company Culture: 7 Tips to Help You Break Ground.